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New 7-SKU Ideal Radiance line takes "holistic" approach.
June 4, 2014
By: Christine Esposito
Amyway has rolled out Artistry Ideal Radiance, a seven-piece brightening skin care collection that the companys says harness an exclusive “3D Technology,” addressing irritation, the appearance of hyper-pigmentation and environmental protection, as means towards achieving unparalleled radiance. “It is virtually impossible to avoid some degree of skin irritation on a daily basis,” explains Jesse Leverett, senior research scientist at Amway. “Environmental assaults, such as UV exposure, stress, and even the sheer act of chronologic aging, bring irritation. With irritation ultimately comes spot formation.” The collection takes a holistic and comprehensive approach to brightening, helping to calm and soothe skin, fade existing discolorations, and provide a superb level of hydration and protection to address the factors that contribute to spot formation. The seven-piece collection includes: • Illuminating Cleanser • Illuminating Moisture Lotion • Illuminating Essence • Spot Corrector • Illuminating Moisturizer • Illuminating Moisture Cream • UV Protect SPF 50+
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